SEO is one of the most prolific tech industries in Singapore today for good reason. Having a good SEO agency in Singapore can take your business to new heights by increasing the reach of your website through search engine rankings. Unfortunately, not a lot of business owners understand how SEO works, or even what it actually does.
What exactly is SEO?
SEO sounds like a really fancy acronym for a tech product, but it actually just stands for Search Engine Optimization. What this means is that when you have your website optimized with SEO, you can expect your website’s rank in search engine results like Google to go up. Now you might ask, why does your rank even matter?
Well, I think it’s best if we look at your own experience with search engines. Ever tried to look for something using a search engine like Google? Ok. Then tell me, which link do you click when the results show up? It’s the top one, right? And more often than not, if you’ve already found what you’re looking for from the top result, you no longer bother to open the other results.
This is why it is especially important for a website’s rank to go up because studies have shown that moving a website’s rank by even just one point in search engine results increases the CTR (click-through rate) of that website by almost 30.8%! That’s a very big increase from just a single point increase in rank!
If you’re still not convinced with the capabilities of SEO, then let me tell you in great detail what SEO can do for your business:
An SEO Agency helps get your website high rankings in a search engine’s results page (SERP).
It is the top goal of an SEO agency to have websites rank prominently whenever a given keyword/s is looked up using a search engine. The real question here is how do you actually manage to make a website’s search rankings go up? Well, one of the jobs of an SEO agency is to find and discover SEO techniques and employ those said techniques to your business’s websites. Some optimization techniques employed by SEO agency’s include keywords, meta tags, and backlinks.
Several SEO techniques have come and go through the years as search engines like Google have adjusted their ranking algorithm accordingly and penalized website who abused certain techniques. An SEO agency helps in identifying these new techniques and removing remnants of past SEO methods that have become unfavourable with search engines. A good SEO agency keeps up with the latest SEO trends and is willing to experiment to look for new techniques.
An SEO Agency identifies the correct target audience for your business and improves the quality of your website to cater to that audience.
SEO is a constantly evolving industry thanks to the ever-changing algorithms employed by search engines in ranking relevant websites. Throughout the lifespan of many search engines though, one thing has been constant when it comes to getting high search rankings – the quality of the website and its content. Due to this, many SEO agencies such as Healthmark have added web development and optimization to their list of services. An SEO agency must first determine the ideal target audience of the website using a keyword research tool which can also give the demographics of the users searching for specific keywords. Website optimization can also be offered by SEO agencies to improve the website quality and how smooth it works. An SEO Agency helps as well in identifying the best keywords for optimizing a website and then adjust the website details accordingly afterwards.
An SEO Agency improves the experience of users when using a search engine.
Another thing that SEO can offer is the optimization of seemingly basic things like page titles, meta texts and descriptions. Notice that when you look up certain keywords in a search engine, there is limited info being shown for each result shown in the SERPs. Usually, it is limited to only the website’s title, its URL and a short but sweet description text. Even if this sounds like a very minute part of the whole SEO experience, tons of research is being invested in this aspect of SEO.
Think of each result in the SERP as an ad – wouldn’t you want to try to capture the attention of a searcher through the use of good flavour text and make him/her can’t resist clicking your link?
To be fair, no one truly knows how Google or Bing ranks their search results, but thanks to SEO agencies doing lots of research, certain techniques have shown to be more effective compared to others. Although you can always try to do SEO by yourself, hiring an experienced SEO agency is by far the best choice for businesses when it comes to time and effort. I hope this short article has hopefully enlightened your minds about what a good SEO agency can do for your business.
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